Vision
To be the most valued wine and spirits wholesaler in Colorado.
About
Locally owned. Globally connected.
Mission
To be trusted in delivery on commitments to suppliers, accounts, and employees.
What does trust mean?
Trust starts with the quality of the beverage. We market products we are proud to drink — wines that represent their terroir and spirits and sakes that reflect their distillers’ and brewers’ heritage. Of course, for suppliers, trust means not having to wonder if the check we wrote will clear your bank.
Charles
How did VinMarket get started?
After 15 years working in the wine business at large distributors and in regional sales management for a large California winery, I wanted a new challenge both personally and professionally. Building a business from scratch was a leap of faith to prove that it could be done without someone else’s resources or safety net while still being able to provide suppliers, customers and our employees a quality experience and high level of service.
Matt
It was a transition from avocation to vocation, with a dose of serendipity. I was looking to build a business with an international component, and wine was a passion. Shortly after moving to Boulder, I met an importer with a small portfolio of Italian, Spanish, and Portuguese wines who needed distribution so I started TerraNova Wines in 2007 to focus on those wines.
Charles
What does the future hold?
A downturn in consumption (or the dilution from the overwhelming options available), the cost of living increases that are impacting discretionary spending and the increases in the cost of doing business in Colorado have all provided different challenges for us and our clients. However, at our size, winning in this new world is about gaining share, not dwelling on the growth or compression of the overall industry. We must do what we believe in to the best of our ability and earn the faith and trust of our customers and suppliers. Fortunately, we operate VinMarket with a great deal of financial discipline so our employees and suppliers can rely on us to honor our commitments to them and our customers can rely on us to have consistent inventory and a high level of service.
Matt
Our company DNA is one of integrity, innovation, and perseverance. We want to help our suppliers and customers navigate this changing environment. We know how to help stores replace revenue and increase profit, and how to help restaurants build compelling lists that build customer loyalty. We have a portfolio breadth and scale of operation that are relevant to customers of any size, and a track record of building brands for our suppliers.
Charles